Babybel Plant-Based Lands In US, And 5 Other Top Vegan Food Launches
Veganuary is over but vegan food launches aren’t slowing down. Babybel Plant-Based is finally coming to the US and Meatless Farm has expanded
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Veganuary might be over, but the plant-based revolution is just getting started. From supermarket to restaurant, we’ve wrapped up our favorite recent food launches to power you forward into the coming weeks.
Among them are the likes of Babybel, Meatless Farm, Daiya, Little Moons, and Côte Brasserie.
If you’re one of the many people sticking with the vegan pledge, we’ve got you covered.
Babybel Plant-Based finally lands in the US
This is the one many of us were waiting for — Bel Brands USA has finally announced the release of its plant-based Babybel stateside.
The news surfaced back in 2020, and vegans in the UK were the first to try it late last year when the product landed in Sainsbury’s.
Now, Bel Brands USA announces customers across the pond will be able to try it nationwide.
Katie Helgerson, Babybel’s development platform manager, told PBN:
“It’s no secret in the dairy industry that cheese is one of the most technically challenging spaces for dairy alternatives because of its complexity. And the plant-based cheese category has largely struggled to deliver offerings that are delicious, accessible and meet consumers’ expectations of cheese – until now.”
She went on to say that Babybel are “proud” to offer the creamy texture and “delicious” taste from the original dairy product in plant-based form.
Starting next month, Babybel Plant-Based will be available at “select” retailers. The company is yet to confirm exactly which stores, but its other products can be found at Sprouts, Trader Joe’s, Kroger, Stop & Shop, and Giant Foods.
Keep your eyes peeled…
Meatless Farm extends in Morrisons
Top vegan meat brand Meatless Farm has just dropped five frozen products across Morrisons stores in the UK. Now, its plant-based Burgers, Chicken Burgers, Meatballs, Mince, and Sausages are available in all 500 Morrisons outlets.
The launch comes in a bid to make plant-based offerings even more accessible and convenient.
Managing director Michael Hunter said: “We are on a quest to democratize plant-based food making it accessible for all.
“And our frozen range takes us a step closer to achieving that by providing more product in packs to offer consumers value and convenience.”
Each item in the range retails at £3.00.
Daiya debuts new vegan mac n cheese flavor
Canada-based dairy alternative brand, Daiya, is extending its vegan mac ‘n’ cheese range.
Now available in six varieties, the plant-based Deluxe Mac & Cheeze range includes Cheddar Jalapeno.
The company’s Mac & Cheeze pouch can be made by adding it to cooked pasta.
Daiya is available across major US retailers including Kroger, Target, Whole Foods, and Sprouts. To check availability near you, visit Daiya’s website here.
Côte Brasserie debuts ‘decadent’ dish
French-inspired dining chain Côte Brasserie launched a brand new vegan dish this Veganuary — a veganized version of a tartiflette.
The potato gratin dish originated in the French Alps and usually comes with bacon lardons. But Côte’s Vegan Tartiflette uses THIS Isn’t Bacon alongside a creamy sauce made with dijon mustard and vegan cheese.
French cuisine often traditionally involves dairy, but the restaurant firm said it didn’t want vegan diners to miss out on such a “quintessential” ski-resort dish.
In a statement sent to PBN, Veganuary commented: “By expanding its vegan and plant-based offerings, Côte is proving there’s no need to scrimp on flavor or indulgence when it comes to ‘veganizing’ classic French dishes.”
The Vegan Tartiflette is available at Côte’s 84 sites until March 29, so get it while you still can.
Let’s hope they extend the dish beyond Vegnuary next year.
Little Moons debuts limited-edition flavor
Leading mochi brand Little Moons has also unveiled a brand new flavor this month.
It comes after the brand became a global trend on TikTok – prompting booming sales of more than 700 percent in UK Tesco stores alone.
The craze involved users “discovering” Little Moons in stores and posting reviews. When Aldi rivaled the brand with its own, the #littlemoons hashtag had a staggering 290.3 million views.
Now, it is widely available in major retailers. For Little Moons, there’s a limited-edition plant-based flavor in the mix. The PeaNOT Caramel Crunch features salted caramel, peanut ice cream and crunchy pieces of caramel.
The PeaNOT mochi is available as part of a Veganuary bundle alongside two other flavors – Passionfruit & Mango and Belgian Chocolate & Hazelnut.
While it’s available for a limited time only, the company confirmed the products can be purchased throughout February.
Holy Moly adds new vegan dips to its range
Plant-based dip makers Holy Moly dropped two new creations over Veganuary— Tzatziki, and Smoky Garlic Aioli. Both are gluten-free and made with plant-based mayonnaise without artificial “nasties.”
The Tzatziki features “cooling” cucumber and mint, while the Garlic Aioli is made with a roasted garlic purée with mustard and soy protein.
Commenting on the launch, co-founder Tom Walker said: “Our principles around wholesome, quality ingredients and delicious homemade taste give us a genuine point of difference in dips for consumers across the board.
“We are becoming increasingly discerning about taste and what goes into our food.
“Whether you are vegan, or not there is a trend towards simple ingredients with authentic foodie credentials. And the Holy Moly range taps into that insight.”
